Selling


GUIDE TO SELLING


 

How much is my property worth?

 

Our experienced property consultants will visit your home and provide you with an accurate appraisal together with sound advice on how best to market your property to achieve the best possible results.
 

Local knowledge - better results

 

We know every square mile and having an intimate knowledge of the local area and market enables us to get outstanding results for our clients. Whilst we may never compete with the large, corporate concerns in terms of their financial might and self-promotion, they can never get close to the local community in the way that we can and on which the success of our business and reputation is built. Knowing the various micro-markets that make-up the local property scene, and forging affinities with individuals in those communities over a long period of time. gives us a deeper understanding and permits us to make those all-important connections that go beyond conventional marketing. Despite all the advances in technology, this business is still very much a people business and local ‘know-how’ is often the difference between success and failure. 
 

Town, Coast & Country

 

We understand that particular properties require a bespoke, lifestyle approach and our brand gives us the platform to market intriguing properties of merit using a tailored service built around a team of experienced professionals specialising in their field, high impact marketing and a clear understanding of the local market.

One of the UK’s natural treasures is its unique coastline. Often charming, sometimes awe-inspiring, never boring, it is not surprising that so many people choose to live along the coast. We are acutely aware that properties with a sea view or located in close proximity to the beach are among the most sought-after for the lifestyle opportunities they provide. It is the dream of many to live on the coast and in response to this strong demand we have set up a dedicated service for the discerning buyer. It is a distinct market with different forces at work to the mainstream one and characteristics requiring our deep level of local knowledge that our team can use to deliver outstanding results through innovative marketing for our clients.

Just as we benefit from a unique and historic coastline, so the inland rural areas, villages and market towns are exceptionally beautiful being both diverse in nature and wide ranging in style with a high density of architecturally interesting buildings and Grade II listed properties including converted outbuildings, old farmhouses and charming cottages, which collectively ‘have been slowly and richly coloured by the personality of the people who have dwelt in them these hundreds of years. Such unique properties demand particular attention and a focus on the special qualities of an individual property through tailored marketing rather than a ‘one size fits all approach’ in order to ensure you get the best possible outcome.
 

Motivated buyers

 

By offering prospective home owners compelling incentives to register with Town, Coast & Country, including access to ‘off market’ properties and priority viewings for new to the market instructions, we are able to work closely with good quality buyers who prefer to remain anonymous to most estate agents whilst looking remotely online. The importance of this is that we can engage with them, understand their needs, advise them and actively sell the benefits of a particular property as opposed to simply waiting passively for the property portals to deliver enquiries.
 

Location, location, location

 

It is the advice you hear from us all the time and we apply it to ourselves. Our distinctive office in Haverfordwest occupies a high profile position which ensures your property will get noticed. It also has a contemporary feel reflecting our forward thinking approach whilst being conducive to discussing business and property related matters in a relaxed yet professional environment. Haverfordwest, as the county town, is a destination of choice for people and often the starting point for their property search, not just in the town but right across the wider area as many people are simply too ‘time-poor’ to travel around the outlying villages to register with estate agents, thereby, making them increasingly irrelevant, whilst boosting our own profile as a regional property hub. In addition, we accompany viewings 7 days a week including Bank Holidays to make sure we take full advantage of any opportunity to market your property. It is vitally important to maintain this presence given that high number of buyers who come to this area from outside of Pembrokeshire are looking to relocate or to buy a second home and yet the vast majority of estate agents are closed for business on these prime viewing days. 

Style & substance

 

Contemporary marketing is integral to our business. From branding to advertising, from how our office looks to the bespoke brochures we produce using floor plans, professional photography, dusk shots and aerial images and through our online presence and the use of social media channels, journalist interviews and historical research on individual houses, we are committed to constantly evolving our marketing approach to ensure your property is shown to maximum advantage. The benefits are greater awareness and better results for both our clients and us.

 Over 80% of all property searches begin online and so it is a very important factor when it comes to marketing but in order to differentiate your property in an overcrowded market there is in our view a need to go beyond simply replicating what can be seen on the main property portals on our own website. Accordingly, our website continues to develop to become a valuable resource for anyone looking to buy or rent property by providing additional information about individual houses and the locality, and has an interactive design delivering an enhanced experience. In addition, individual micro-sites with extra features can be created for an individual property.

 

Partnership

 

We see our relationship with our clients as a partnership. We all have a stake in the result and the importance of focusing and working together is vital in getting the best result for our client. Like any relationship, communication is vital in understanding what each party wants to achieve. Any estate agent would covet the opportunity to market your property on your behalf and at the outset you will probably see plenty of enthusiasm but often the activity can tail off if there is no early result. Not every property sells within a few weeks, of course, but from the outset we agree a marketing strategy with you that has regular reviews built-in to ensure your property remains firmly at the forefront of our minds. By working together it takes less time and energy and creates a better understanding and appreciation of the outcome. As an independent firm with a ‘can-do’ attitude and a business built on professionalism, energy, enthusiasm and extensive knowledge, we understand it is the quality of service we offer to clients that determines our success and we are particularly proud of the repeat business and recommendations we get from satisfied clients.
 

Let me sell you a secret – our discreet service

 

There are certain circumstances where it may be advantageous for a property owner to sell off-market and we have a discreet service aimed at search agents and specific buyers who have clearly defined criteria.
 

Strict Code of Practice

 

As members of The National Association of Estate Agents, The Association of Residential Letting Agents and The Property Ombudsman Scheme, Town, Coast & Country adhere to strict Codes of Practice approved by the Trading Standards Institute, demonstrating our commitment to customer service and consumer protection.

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